ConcertConnect
Creating impactful experiences for concert-enthusiasts seeking connections and meaningful experiences.
Overview
ConcertConnect addresses the disconnection concertgoers feel after missing out on musical experiences. We offer a safe and inviting platform for users to engage, connect, and build community, fostering impactful connections that elevate the live music listening experience.
Early Development
To determine the type of platform, we established specific research goals focused on discovering user needs and discovering essential features. We then developed a set of characteristics that users might seek in a concert connection platform.
Social Circle Preference: Are concertgoers willing to attend concerts with people they don't know or do they prefer to go only with people they're familiar with?
Methods of Connection: Do concertgoers connect with others with similar music taste online or in-person?
Concert Discovery: How do concertgoers discover upcoming concerts or live music events?
Research
With our established research goals, we conducted: 40+ user surveys as well as competitive analysis and SWOT Analysis to narrow down a specific user problem. Our main findings included:
79% of users reported that the main deterrent of concert attendance was not having anyone to attend concerts with.
To understand why individuals faced this issue, we conducted 7 user interviews. We discovered that individuals had difficulty making personal connections and community due to discomfort interacting with people both in-person and online.
"Fear of being catfished online"
"Don't want to inconvenience others when making plans"
"Too much effort in taking the first step to meet people"
Redefining the Problem
From our research, we redirected our focus to the main issue that users faced:
Concertgoers miss out on impactful musical experiences due to lack of safety in online interactions, inability to form close connections with new people, and anxiety when initiating new conversations, causing them to feel frustrated and alone.
The Solution
Onboarding
Identity verification for secure interactions
Personality quiz for more accurate friend matching
Connect even further through social media
Home
Personalized central hub for viewing upcoming events and discovering new communities
Friend Swiping
Connect with others on a more personal level through friend swiping
See unique traits like most listened to artist, favorite music genre, and music compatibility
Chats
Discover and join communities aligning with your specific intersets
Share events, communities, and badges with new friends
Profile
View personal musical traits
Share posts with community members
See earned badges from attending certain events
User Testing
During the usability testing phase for our mid-fidelity prototype of ConcertConnect, we focused on several key tasks to understand user interactions and gather comprehensive feedback. These tests proved critical in developing our final prototype.
Overwhelming Gradients
User testing revealed that the use of highly saturated gradients were distracting users. The visual clutter made navigating the main interface difficult and users were unable to find and use primary call-to-action elements on the page.
Confusing Button Navigation
Users report lack of clarity regarding page navigation and inability to identify buttons on the page. This uncertainty created a high-stress experience for users, instead of driving successful task completion.
Takeaways
Our primary challenge was understanding user need and translating pain points into actionable designs. We achieved this by conducting user research and synthesizing our results for the best possible user experience. We benefited from maintaining consistent communication with each other to build consistency across pages and designs, while narrowing down necessary features.
It was especially important for me to practice giving and receiving feedback during this project, as it taught me to enjoy the iterative process, and ensure the final product was both functional and user-focused.
